With over 1.3 billion active monthly users, Facebook is by far the largest and most popular social media network on the planet (source). At one point, it even surpassed Google in terms of traffic. To effectively utilize Facebook, though, business owners should focus their efforts on attracting “likes” to their page. In this post, we’re going to reveal 5 simple yet effective ways to get more likes on your Facebook page.
#1) Complete Your Page
Before we reveal some of the more advanced ways to generate Facebook likes, let’s first talk about the basics of completing your page. One of the first things you should do after setting up a Facebook business page is to add your information. Whether it’s required or optional, the more information you add, the easier it will be for prospective clients to find you. Be sure to include an overview of your business, date when it was founded, street address, phone number, hours of operation (if applicable), and website UR.
#2) Publish Photos
If you aren’t adding photos to your Facebook page on a regular basis, you’re missing out on one of the easiest ways to attract more likes. According to a study conducted by SocialBakers.com, 93% of the most engaging Facebook posts are photos. The staff analyzed some 5,000 different brand pages, viewing the correlation between the type of post and engagement signal (likes, comments, shares, etc.). In case you were wondering, the study found that only 2% of the most engaging posts were videos.
#3) Add Facebook Widget To Your Website
If you have an official business website up and running (which you should!), add a Facebook widget to it. This is essentially a “like” button linking to your Facebook page. Visitors who enjoy your website and/or business, may click the widget to like your Facebook page. If your website is powered by the WordPress content management system (CMS), search for “Facebook widget” on the plugin marketplace. The key thing to remember is that you want to use a widget that’s connected to your Facebook page; otherwise, visitors may simply like your website.
#4) Invite Your Friends
Do your friends and family members know about your Facebook business page? You can send a bulk invite to all (or some) of your personal friends straight from the Page Manager. While logged into your business page, click on the “see all friends” button under “People.” You can click thick the “invite” button next to their names to send your friends an invite. This alone can yield a substantial amount of like to your Facebook business page.
#5) Facebook Ads
If you’re willing to invest money into advertising, you can generate tons of page likes through Facebook Ads. To launch a new ad campaign, click on the “Build Audience” button at the top-right corner of your page and choose “get more page likes.” You can then specify demographic targeting (gender, age, interests, location, etc.), daily budget, and scheduling.