Are you looking for some solid tips and tricks on how to write a bio for your ‘about me’ page, your Facebook profile, your free report or e-book? This post will give you a number of great ideas and principles to work with when crafting a biography that will help build your brand authority while attracting more followers to your valuable content or even your business opportunity.
Video is powerful when used at the right time and in the right way, but video is quick and people are not too interested in hearing your life story. When you learn how to write a bio that works, you can use it to spend more time telling your story and talk more about the good, the bad, and the ugly.
It is important to learn how to write a bio that will grab people’s attention. Luckily, most everyone is inherently selfish to some degree; we are all looking for ways to improve our life. People subconsciously think “what’s in this for me?” or “what can I get out of this?“ within the first few seconds of landing on your page, so you will need to grab people’s attention and then keep it throughout. This is your bio but it should have an underlying feeling of value and benefit to your readers.
Learning how to write a bio starts with your opening statement
The most important aspect of how to write a bio that really grabs peoples attention is of course with your opening statement. This is the first hook, so you want to start off with something like (I’m going to show you how you can…) or use (how to…) or pose an intriguing question like (do you make these mistakes?) or (who else…?). Try to think of something catchy that peaks the readers curiosity. Make it powerful and do your best to include some benefit to your reader within the first paragraph.
Your introduction is the key aspect of how to write a bio that really works
Now you want to craft your introduction. This is where you connect with your reader and let them know a little about you. When I was learning how to write a bio for myself and putting together the various aspects that would make it stand out, I found that the best strategy is to simply tell your story. Don’t write out your life story, just tell them a little about you… your name, age, where you come from, your previous jobs or career, your hopes and dreams… Tell them relevant things about you that can help others relate with you, like your goals, interests, and commonalities. Let them get to know about you, your background, and the experiences you have been through that led you to be involved in what you are currently doing.
Learn how to write a bio that draws people in by identifying and establishing a problem
Now that you have learned the basics of how to write a bio and you have laid the foundation and gotten people involved and interested in your story, you want to keep them engaged. It is time to identify and establish a problem. Describe the situation you were in that was creating discomfort or pain in your life. What happened to force you to say “that’s it, I’m going to do something about the way things are and make a change“? Tell them about the pain that forced you to make a change. You can say something like “that’s when I knew that things had to change” or “I knew there had to be a better way” or “I had to do things differently”. This will demonstrate positive qualities like leadership and initiative.
The next step in how to write a bio is to give a benefit or solution to the problem
Alright, now we have grabbed peoples attention with an opening paragraph, we have given an introduction into our lives and connected with our readers, then we identified and established a problem or situation that needed to change. At this point in your journey of how to write a bio, it is time to give a benefit or a solution to the problem and save the day. This is where you demonstrate leadership by telling your reader about the solution to your problem.
If your reader relates to your story and you implement the skill of how to write a bio correctly, you will be indirectly giving them a solution to their own problem which is most likely very similar to yours. Try to answer questions like: What did you do to resolve the problem?, Why did you choose to take the path you did?, What was going through your head at the time? Make sure to give plenty of benefits… Remember that this is your bio, but it is for your reader so always keep in mind how your bio can help them.
Now you want to give a clear call to action as the final step in how to write a killer bio
By giving your readers what you have found to be the best solution to your problem, you have also given them a possible solution for a similar problem or situation they are facing. Now it is time to give a call to action. When putting together the aspects of how to write a bio that fits for you, I think you will find that using a call to action in one form or another will help keep your readers engaged through till the last sentence. Let them know that you understand and relate to the problem they are facing and the situation they are in and you know where they want to be, which of course is on the other side of that problem.
This is where your new skills of how to write a bio all come together so don’t be salsey at all, just try to think along the lines of… I was like you (struggling, etc…), then I did this…(made change), now I am where you want to be (happier, richer, thinner, freer, etc…) And you can do or have this too by (taking desired action). Don’t mention your specific company or product, just keep it simple and be genuine by saying something like “I’m getting great results with this…, go here to check it out.”
This should spur your imagination and give you many great ideas on how to write a bio that will help pre-qualify prospects while finding the people that relate to you best and also the people you would most like to work with.
Now for a handful of extra tips on how to write a bio really stands out…
- Separate your sections into headlines using bold text to make it easier to read
- Keep it long enough to tell your story but short enough to keep them reading
- Relate to a broad group within your niche… relate to the masses
- Relate to your readers pain and pleasure to motivate them into action
- Write as if it is to people that know you well
- Don’t try to impress people, learn how to write a bio to just build trust
- Be congruent with everything you say… be real, honest, authentic, and genuine
- Be subtle, romantic, seductive, fun, funny, and witty
- Make people want to come to your party (solution, opportunity)
- Hypnotize your readers…be the wizard, the leader, the authority figure
- Brand yourself and create an indelible impression that is uniquely distinguishable
- Engage people and help them connect with the brand (YOU)
These tips and strategies on how to write a bio should help you out in many ways. You should realize that there are many people out there on the internet that are all competing for attention. Many people still seem to think that they can get away with quickly throwing up a few sentences and a picture and make a million bucks through some poorly written capture pages or even worse, spamming email lists. It is more important than ever to develop a quality brand by taking the time to provide real substance.
Your personal bio or story is your chance to let your readers know they can trust you. Learn to deliver more value and great information than anyone else and you will succeed. Consistently give excellent content to keep people interested. Solve peoples problems and find a way to help others to meet their needs. Remember, success is a process and a journey, not a destination. With all these tips, tactics, and strategies on how to write a killer bio, you should be well on your way to creating a personal bio that attracts all the right people to you.
Here are a few questions you can ask yourself to ignite your creative writing process
- What was the pivotal moment that shifted you from your past profession, to where you are now?
- What do you like the most about providing the type of healthcare that you offer?
- Write about one of your most satisfying cases that you worked on.
- What motivates you to go into practice everyday?
- What type of training do you have?
- What is your speciality?
- What do you like to do in your spare time?
We’ve included an example below that you can use as a resource while you create your new page.
Great boiler-plate template ideas that you can read about – read here.
To complete this topic and move forward in this lesson click the link below and answer the questions that follow.