Creating Blogs – How To Create A Massage [or Acupuncture] Blog
Guest Writer: Kris Kelly
Note: This article was contributed by a LMT, and therefore Kris Kelly is speaking to LMT’s, and using the word “massage.” But this information is relevant to any healthcare profession.
Ok, Let’s cover the basics on creating a massage blog, first. Then, I’ll pass along some advice and secrets to really boost your readership!
Time for something fun!
A massage therapy blog is a fantastic way to make money. They perform well in search engines, they’re easy to promote, they can offer very sticky content, and most of them are free!
If you blog often, and you’re good at what you do, you could develop a pretty large following of readers and massage clients who subscribe to your RSS feed and read your content on a daily basis.
The goal of creating blogs is to attract a following!
Creating Blogs – The Nuts and Bolts
One of the biggest keys to success with creating blogs is posting in them regularly.If you don’t post regularly, you probably won’t get much traffic, and people won’t return. Posting frequently also keeps your content fresh, and search engines love fresh content.
The more often you post, the more often the spiders will visit your massage blog. And every time you post, you can ping your site at the various ping locations. This can also bring in more traffic to your massage therapy blog.
I know that probably the hardest part of marketing your practice is the actual writing of a massage blog, sales letters, postcards, newsletters and the like. I know, I know. You went to school to become a massage therapist, not a copywriter!
I’ve heard it all before. I also understand it. Hey, I wasn’t taught a single thing about what it really takes to generate clients at my massage therapy school. “Send cover letters out to day spa and chiropractors” was literally the ONLY piece of advice given to u
So now, you’re probably playing catch-up when it comes to learning this stuff (and my guess is that you’re not crazy about doing it).
That’s OK though…Let’s continue!
Another major key to massage blog success is creating sticky content. This means you have to write posts that people (most likely your clients) will actually be interested in reading.
For a quick diversion, here’s another article that goes in-depth in regards to creating original and exciting content: Massage Marketing Tips Mailing List for the successful massage therapist.
Readers probably don’t care what you had for dinner, unless you’re Warren Buffett or you’re running a financial blog. They want to read about stuff related to your niche. If you’re running a massage blog about the benefits of massage therapy, at least 75% of your posts should be related to massage. This is what a massage therapy blog is for!
You should talk about what you’re doing with your massage business, what massage CEUs you’ve taken (and how that CE course applies directy to the client and what you can now do for them!) benefits of massage, solutions to specific ailments that massage assists with, etc., etc.
You might occasionally post about family matters, or your dog, or your favorite restaurant as a way to connect on a more personal level with your readers, but most of your posts should be on target with your niche. Now keep in mind that when I say your posts should be on target with your niche, that doesn’t mean they should lack in personality. Creating blogs can be a bit tricky…
I’ll be covering personality in just a moment…hold on! We’ve got to cover the basics first when creating blogs!
A massage blog is great for people who sell services such as massage therapy. As a massage therapist having a massage therapy blog is a good way to keep in touch with your clients. You can offer updates on your schedule and availability, current prices and special offers, and when you’ll be taking some time off.
You can also post Massage Videos of your latest work. If you have a number of clients subscribe to your RSS feed, you’ll be able to keep in contact with them so they’ll schedule with you more often.
People also tend to follow a massage blog more carefully than a massage website. I mean, how often to you post new content on your massage website? This is what creating blogs are for!
Don’t start a massage blog with the intention of letting it sit dormant and earn money. It probably won’t work. If you’re going to start creating blogs, you need to be prepared to commit yourself to growing the massage therapy blog, posting often, keeping it updated, and not giving up on it.
Creating blogs offer multiple selling opportunities – from text links woven throughout the content (just like this article) to Massage Pictures and image ads like banners you strategically place in between blog posts. The sidebar can also be utilized as affiliate or direct sales revenue space.
If you have the money, I highly recommend you take the time to transfer your massage blog over to your own domain instead of hosting it within the blogging community. This makes it more professional to the person who lands on your massage website and lends credibility to your efforts as the go-to person in your target market.
Creating Blogs – The Fun Stuff!
Wanna know how to make this process a breeze?
Tell stories about yourself!
I’m dead serious. Write like you talk! If you’re not that good yet about crafting an effective sale message, then start off with a story about yourself that identifies where that client or prospect is at right now.
For example, I recently wrote a massage blog post offering a “Spring-Time Weeding, Mulching & Mowing Massage” package. I opened up with how my girlfriend and I just finished breaking our backs picking weeds from all the rain we had. (All of which is 100% true. None of it is embellished).
I didn’t start by saying, “Do your hands, arms and back hurt from spring-time weeding? Come get a massage!” which, unfortunately, is how a lot of therapists write their message.
No! No! No!
I told my clients my personal story – which was easy to do because I wrote it as if I was talking to my best friend having a beer at a local bar.
THEN I went on about the benefits about my massage package. You see, you MUST grab them where they are and make them feel that you’re one of them. You understand their pain. You’ve been there yourself.
I also use words like ‘gonna’ instead of ‘going to’ and ‘wanna’ instead of ‘want to’ and ‘ya’ instead of ‘you’. I don’t do it every time, but I do mix those words in there often. Why? Because that’s how I sound when I talk. It’s natural and they know that about me.
Creating Blogs – The Secret To Your Success!
Your clients will continue to make appointments with you because of the relationship that they have with you WAY more so than the quality of your bodywork session. Your great massage sessions will only take you so far, believe it or not.
When I see my clients, it’s like continuing watching a soap opera from where it left off the last time you watched it. They want to know about my girlfriend and my son (who they haven’t met but they feel like they know them), my Aikido practice, which movie I rented recently, etc.
My actual massage sessions don’t change that awful much. They want to see me, Kris, more so than my massage itself. Not that that isn’t important – it is – but they enjoy coming to me and telling me about their lives, fears, personal stuff that doesn’t leave the massage room – I kind of feel like a bartender or a hair stylist.
You should keep the same feel in your massage blog and marketing material and in your sessions. It keeps them bonded to you like glue and it doesn’t cost you one penny to implement it!
It also becomes extremely fun to do. If you enjoy writing a journal, a massage therapist blog, a Facebook page or text messaging – you’ll ‘get it’ right away.
Thus, in conclusion, creating blogs really isn’t that hard at all. Follow the information above in creating your massage therapy blog, gently direct them to your massage website for an exciting offer they can’t refuse loaded with benefits and not features, and you’ve got the hang creating blogs successfully!
A Simple Plan for Writing a Powerful Blog Post in Less Than 2 Hours
When I started blogging seven years ago, it used to take me four to five hours to write a post. Since then, not only have I figured out how to write 1,000-2,000-word blog posts in under two hours, but I’ve also figured out how to improve the quality of my posts.
Here is the process you can use to write a post in less than two hours.
Blog on your passion
Blogging can be a chore, unless you are passionate about the topic. So, first and foremost, pick a topic you are passionate about.
Don’t just pick a topic that you “think” you are passionate about. Pick one that you definitely know you’ll love. It has to be a topic that you love so much that you want to constantly learn more about it.
Create a list
Now that you have a topic that you’re passionate about, create a list of all the popular blogs in that space. You can easily do this by searching Technorati. If there aren’t many popular blogs in your space, list all the blogs that are somewhat in your space and are popular.
Now that you have a list of all the popular blogs, make sure you browse them once a week. When browsing them, look for social buttons on each post that shows how many people either “tweeted” or “liked” the post.The higher the number, the better.
Take the posts that have over 50 or 100 social shares and list them in a spreadsheet. This whole process shouldn’t take you longer than ten minutes. If it does, you are spending too much time on it.
Spin the title
The hardest part about blogging is coming up with a topic to blog about. But you don’t have to worry about this problem anymore.
Browse through your spreadsheet and continue to tweak the headlines until you come up with a topic idea that you would want to blog on.
For example, in my spreadsheet, I found this headline:
This headline on Copyblogger had over 1,400 tweets. Because the Quick Sprout audience also likes topics about “blogging” and I myself am passionate about blogging, I thought I could spin that title. Here were my variations:
- A Simple Plan for Writing One Blog Post per Week
- A Simple Plan for Writing One Blog Post per Week in Less Than Two Hours
- A Simple Plan for Writing a Blog Post in Less Than Two Hours
- A Simple Plan for Writing a Powerful Blog Post in Less Than 2 Hours
As you can see, I kept on modifying the headline until I was happy with a variation. The fourth and last variation is one I liked, so I decided to go with it.
The process of spinning headlines shouldn’t take you longer than ten minutes. You should be able to produce a variation of a headline at least once every thirty seconds. So, over the course of ten minutes, you should have at least twenty headlines.
Outline your post
Before you write your post, you should outline it. List the main points you want to cover in your introduction, body and conclusion.
Once you have the main points you want to talk about in the body section, break them down into subheadings. In this post, the subheadings are:
- Blog on your passion
- Create a list
- Spin the title
- Outline your post
- Fill in the details
- Edit, tweak, and massage
- Post and share
Make sure your subheadings clearly describe what you are going to write about.
This section shouldn’t take you longer than ten minutes. I know you may miss some details by being efficient with your time, but that’s okay. No blog post is ever perfect, so whatever points you have in your outline, just run with it.
Fill in the details
This is the longest section, but probably the easiest. Over the next sixty minutes, you should be writing what you want to talk about.
Don’t worry about making things perfect or using correct spelling or grammar, just write. If you happen to have writer’s block in one of the outlined sections, skip it and go back to it later.
The key to “filling in the details” is to type as fast as possible. Don’t fluff things up and don’t correct any errors when you make mistakes while typing. Most importantly, don’t worry about trying to sound sophisticated through the use of fancy words… blog as if you are writing for a 5th-grader.
Edit, tweak and massage
Now that you have your blog post, it’s time to polish it.
- Add or remove points – you want your blog post to hit hard, so add any points that you feel will strengthen your post. Accordingly, remove any points that aren’t strong.
- Add facts – with a few quick Google searches, you should be able to find information to support the points you are making. Find some sites to link to that back up what you have to say. This will boost your credibility and help brand you as an expert in your space.
- Improve the flow – if something isn’t easy to read, people won’t want to continue to read it. Make sure your blog posts are easy to read. Use transitions to help readability.
- Correct grammar and spelling errors – although this sounds like a useless step, it actually is really important. Errors can affect your credibility in a negative way. If you aren’t good at fixing your errors like me, have someone else proofread your blog posts. If you can’t find someone, read your post aloud as it will help you find the errors.
Editing, tweaking and massaging shouldn’t take more than twenty minutes.
Post and share
If you wrote your post within your blogging platform, great! If not, just copy and paste it. Most blogging platforms have a “what you see is what you get” editor, so if you copy and paste your blog post over, it should keep all of your formatting.
But before you post your blog post, you need to add an image. You can find a creative commons image from Flickr.
Once your post is up, share it on your social accounts. Twitter and Facebook are two great places to start.
This process shouldn’t take you longer than ten minutes.
There you have it! You are now able to write a blog post in under two hours.
At first, you probably won’t be able to do everything I mentioned above in two hours, but after your first few tries, you should be able to write a post within that time frame easily.
Do you know of other ways of speeding up the blog writing process?
To complete this topic and move forward in this lesson click the link below and answer the questions that follow.