In order to run a successful social media marketing campaign, you need to give your followers regular content that keeps them engaged. Even if you’re not entirely new to the world of social, you may be wondering where to start and what to share. Here are three types of content that are typically shared on social networks.
Make Them Think, Make Them Laugh
The best way to think of content to share is to put yourself in your target market’s shoes and ask yourself, ‘What would I like to see?’ The best content to share is that which makes them think or just gives them a good laugh.
Try to find things that will get a good reaction from your audience. Your ideal goal is to get a discussion going. If you’re just getting started or you don’t know your market well, this might take some studying at first. With time, you will eventually get a good sense of what gets your followers thinking and sharing their opinions.
It’s never wrong to share something just for laughs. Funny content is what usually goes viral. Again, you’ll learn what works in time. The key is to focus on your market and their entertainment rather than your business. Also be mindful of patient confidentiality. It’s important to maintaing HIPAA laws at all times. You can go here to learn more about HIPAA.
Your Own Content
Although you don’t want every update to be about you and your business, it’s fine to do periodically. Many businesses use their social media profiles to alert fans when a new blog post is up, new pictures are posted, a new service is added, or other content has been posted. Give them a short tweet with a link and tell them what they can expect from following that link. Most of your blog readers don’t have time to check for updates on your site, but they’re always on their social media.
The cool thing about this is that you can automate much of the update process so that you never have to do it manually. Set up an RSS feed so that each time you blog, it’ll automatically let everybody know.
You and Your Services
Just as with your blog content, your fans would be interested in knowing about your business and your services from time to time. Tell them something about your practice that helps to impart its vision or brand it. You can also use your content to highlight servicess or services you offer or special deals that you’ve got going. One clever way to do this without appearing self-promotional is to show them different ways your servicess can be used to make their lives easier.
Social Media Content Don’ts
There are a few practices you should avoid. First, don’t update too much. You want fresh content on a regular basis but too much can be overkill. If your followers are overwhelmed by your updates, they’ll stop paying attention.
Avoid controversial topics that are of a political, religious, sexual, or taboo nature. It’s incredibly easy to alienate your followers if you’re not careful. One off-the-cuff political remark can lose you hundreds of fans or more.
Finally, as we’ve said before, don’t just self-promote. It’s good to showcase your services, offer special deals, and announce a new blog post, but make sure you’re sharing other interesting and engaging content as well.
- Identify at least 1 interesting article to share each day for the next week. Share that link with one or more of your social networks, or add them to your scheduler.
- Write or find at least one tip to post each day. Share immediately or schedule it.
- Identify which servicess or services you want to promote and when you will do that. Write up the promotion and schedule it.
- Add any additional content you want to share to your scheduler.